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Social Media Ad Campaigns

Social media advertising is a must if you’re looking to target a specific audience. Our expert team will help you create effective campaigns on social media. 

Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.

Types of Ads

Facebook ads are designed to help you achieve one of three broad types of campaign objectives.

Build brand awareness or increase reach.

Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger

Create online conversions, make catalog sales, or drive foot traffic to offline stores.

LinkedIn ads help your business with three types of marketing objectives:

Create more awareness of your company or brand.

Drive website visits, increase engagement, or encourage video views

Collect leads and drive website conversions

Facebook owns Instagram. So it’s not surprising that Instagram ads support the same three broad categories of campaign objectives as Facebook ads:

Build brand awareness or increase reach.

Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger

Create online conversions, make catalog sales, or drive foot traffic to offline stores.

Twitter ads work towards five different business objectives:

Promote Tweets with Website Cards to encourage people to visit and take action on your website. You’re charged per click.

Promote Tweets with the goal of starting conversations about your brand. You pay for the initial engagement.

Promote your Twitter account and pay per follower gained.

Promote your Tweets to a broad audience and pay for impressions (CPM)

Promote your Tweets with App Cards and pay per click to open or install your app.

& more.